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New York, NY (August 24, 2021) —On the heels of a record year of revenue growth and partner expansion, Azuca, the leading all-natural fast-acting cannabis edibles brand, has promoted Corinne Butler to Vice President of Sales & Marketing.
Butler joined the Azuca team in early January of 2019 as Director of Sales, and has been a critical player in solidifying Azuca’s role as the leading edibles partner in the cannabis industry. In her time with Azuca, Butler has developed and implemented the sales and marketing strategies that have driven the company’s exponential growth and worked with pioneering industry brands including Wana Brands, High Life Farms and Columbia Care to ensure partnership success.
“Corinne has a unique and powerful combination of sales and marketing expertise. She has been a cornerstone for the Azuca team since the beginning. Corinne has constantly innovated our marketing initiatives in one of the most challenging industries on the planet, where marketing is incredibly complex due to constantly changing regulatory constraints. She has engaged an industry-leading set of partners and is leading the effort to make our fast-acting, innovative TiME INFUSION™ technology the top choice for edibles brands and manufacturers,” said Kim Sanchez Rael, President & CEO of Azuca. “Building, marketing, and enhancing our brand is a critical part of a growing company. We are excited about the great work Corinne will continue to do to support our customers and partners as we grow.”
Before joining the cannabis industry with Azuca, Butler was a leader in the specialty food category growing local New York brands like Raaka Chocolate and Empire Mayonnaise Co. from regional specialty items to national grocery brands. Prior, she served as art editor at Friend Finder Networks (NASDAQ:FFN) and as a creative producer and director for multi-media companies, marketing agencies and brands.
“I am constantly inspired by our team and honored to be a part of it. We are providing the industry with the most innovative solutions and creating the pull-market for next generation edibles,” Butler said. “With so much forward momentum, federal legalization on the horizon, and more brands with access to scalable solutions like Azuca, we have barely touched the surface.”
AZUCA TiME INFUSION™ makes cannabinoid molecules water friendly, and enables faster uptake with Delta-9-THC effect. Traditional edible products on the market take up to 90 minutes to take effect, while Azuca’s take effect within 15 minutes. AZUCA TiME INFUSION™ is available in dozens of SKU’s, including the Wana Quick gummies line.
To view more about Azuca and its TiME INFUSION™ technology, visit here.
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Azuca is a privately held, investor-backed company that serves the global cannabis industry with best-in-class, fast-onset edible delivery systems. Azuca’s products are chef-created and powered by its patent pending AZUCA TiME INFUSION™ process which encapsulates individual cannabinoid molecules, making them “water friendly,” for a predictable and controllable experience every time. AZUCA TiME INFUSION™ is also available in dozens of SKU’s, including the Wana Quick gummies line. Azuca’s branded and co-branded THC products are available in select dispensaries across the US and Canada. Learn more about Azuca on AZUCATiME.com and Follow Azuca on Instagram, Facebook and LinkedIn.