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Corinne Butler promoted to Senior Vice President of Growth at Cannabis Edibles Innovator, Azuca
NEW YORK (May 24th, 2023)— Following a series of landmark achievements in revenue growth, partner expansion, and B2B marketing strategy, Azuca, the pioneering fast-acting cannabis edibles brand, announces the promotion of Corinne Butler to Senior Vice President of Growth.
Joining Azuca in early 2019 as Director of Sales, Butler swiftly progressed to Vice President of Sales & Marketing and now steps into a more comprehensive role. As the Senior Vice President of Growth, Butler will oversee all sales, partnerships, and marketing departments while working closely with the product team and Azuca’s partners on unique innovations and growth strategies.
“Corinne’s exceptional blend of sales, marketing, and leadership skills have been instrumental in cementing Azuca’s standing in the cannabis industry,” said Kim Sanchez Rael, President & CEO of Azuca. “Her tireless innovation, especially amid the ever-evolving regulatory landscape of our industry, has helped Azuca and its innovative TiME INFUSION® B2B solution set to become a preferred choice for edibles brands and manufacturers. As we continue to grow, we are confident in the continued impact of Corinne’s leadership and strategic vision.”
Prior to her impressive tenure at Azuca, Butler made a significant impact in the specialty food industry, propelling local New York brands such as Raaka Chocolate and Empire Mayonnaise Co. from regional favorites to widely recognized names in the national grocery market. With decades of expertise in sales and marketing, beginning in the finance sector, her extensive professional background encompasses roles as a designer and creative producer for diverse multimedia companies, marketing agencies, and renowned brands.
Regarding her promotion, Butler expressed, “The dedication and innovation of our team constantly inspire me, and I feel honored to embrace this new position. Collectively, we are pioneering advancements in the cannabis field through state-of-the-art solutions, leading the way for cutting-edge edibles of the future. As we envision the future of cannabis within the wellness industry and witness more brands benefiting from our advanced formulations, I firmly believe that we are merely scratching the surface of our potential.”
To learn more about Azuca visit AZUCATiME.com.
Azuca serves edibles and beverage manufacturers with best-in-class, fast-acting delivery systems, and advanced formulations. Azuca’s products are chef-created, science-forward, and powered by its patent-pending TiME INFUSION® process, which encapsulates individual cannabinoid molecules, making them “water-friendly,” for a predictable and controllable experience every time. AZUCA TiME INFUSION® is available in dozens of SKUs, including Wana Quick Gummies, Columbia Care’s Hedy Edibles, and The Botanist Fast-Acting Gummies. Learn more about Azuca on AZUCATiME.com and Follow Azuca on Instagram, Facebook and LinkedIn.