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Cannabis Pioneer Azuca Introduces Breakthrough Edibles Innovation: Whole-Plant ACTiVATOR®

NEW YORK (April 25, 2023)—The advanced formulations team at Azuca, known for leading the fast-acting and D9 effects edibles category, just released another industry-changing innovation.  Harnessing the full power of cannabis, Azuca’s new Whole-Plant ACTiVATOR® creates an entirely new category for consumers: edibles and beverages without extraction that contain the whole cannabinoid and terpene profile of the cannabis flower.  

“Similar to the creation of Azuca’s TiME INFUSION®, we spent four years developing Whole-Plant ACTiVATOR®. Using the whole plant is the end game of what so many cannabis producers want to achieve — and, after extensive research, experimentation and optimization, we did it,” said Ron Silver, Chief Creative Office and Co-Founder, Azuca. “This is the beginning of a new norm that edibles consumers will come to expect.”

Whole-Plant ACTiVATOR® encapsulates the inflorescence’s fingerprint, rendering the whole plant into a doseable ingredient for downstream ingestible applications. By encapsulating active cannabinoids directly in their natural cannabis flower form, this fast-acting formulation eliminates the need for extraction, and delivers whole-spectrum, strain specific edibles, with their natural terpene profiles and minor cannabinoids preserved. Among the benefits:

• By using cannabis flower instead of solventless extracts, producers can save up to 70% in costs. No intermediate extraction process is required, and no ethanol or hydrocarbons necessary; the only solvent used in this process is water. 
• Terpenes preserved are abundant enough to create an appealing natural flavor. And with our surfactant-free products, manufacturers’ original recipes will shine with strain-specific flavor and no need for added bitter blockers or masking agents.
• Can be incorporated into existing manufacturing processes with ease and our nationally scalable system doesn’t require our staff to be on-site for production. Whole-Plant ACTiVATOR® utilizes the same low-footprint, low-cost equipment as all TiME INFUSION® products. 
• Unlike traditional edibles, all TiME INFUSION® products also allow for greater Delta-9-THC absorption and a euphoric smokers-high. The predictable experience provides consumers with fast-acting sensory effects kicking in at 5-15 minutes.

Continuing with its widely known success in the edibles ACTiVATOR® space, Azuca is renowned for its revolutionary method TiME INFUSION®, which encapsulates individual cannabinoid molecules and makes them water-friendly, enabling faster uptake. Azuca specializes in expert product development and can work with numerous ingredient applications, including a seamless integration formulation for fast-acting edibles, tablets, syrups, beverages, and more.

“Historically the edibles category has been exclusively focused on concentrates. Our mission for this innovative product is to bring consumers closer to the plant with whole-flavor, whole-spectrum, whole-plant ingestibles, and we have accomplished this with the Whole-Plant ACTiVATOR®,” said Kim Sanchez Rael, CEO, and Co-Founder, Azuca. “Stay tuned as we continue to revolutionize the edibles space. We expect to release our 6th generation ACTiVATOR® in Q4 of this year!” 

About Azuca

Azuca serves edibles and beverage manufacturers with best-in-class, fast-acting delivery systems, and advanced formulations. Azuca’s products are chef-created, science-forward, and powered by its patent-pending TiME INFUSION® process, which encapsulates individual cannabinoid molecules, making them “water-friendly,” for a predictable and controllable experience every time. AZUCA TiME INFUSION®  is available in dozens of SKUs, including Wana Quick Gummies, Columbia Care’s Hedy Edibles, and The Botanist Fast-Acting Gummies. Learn more about Azuca on AZUCATiME.com and Follow Azuca on Instagram, Facebook and LinkedIn.