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Albuquerque, NM (July 7, 2021) — Marking a record year of revenue growth and product development, Azuca, the leading all-natural fast-acting cannabis edibles brand, has promoted William (‘Will’) Widmaier to Vice President of Partnerships & Production. In the last year alone, Widmaier has been responsible for executing licensing partnerships with Wana Brands, Revolutionary Clinics, and Columbia Care.
Widmaier joined Azuca in 2018 as Production Director and has been instrumental in product development and Research & Development with Azuca co-founder Ron Silver, as well as supervising production and compliance. Widmaier’s versatile role includes working onsite with some of the industry’s leading cannabis brands to integrate Azuca’s TiME INFUSION™ technology—which provides a quick-onset, controllable edible experience.
“Since joining Azuca, Will’s contributions have been tremendous for the brand—and we are just in the nascent stages. Our technology provides a much-needed solution for cannabis brands wishing to deliver a product with quick-onset, great taste and precise dosing,” said Kim Sanchez Rael, President & CEO of Azuca. “Will’s expanded title captures the important and highly-effective role he plays with customers and partners.”
Prior to joining Azuca, Widmaier honed his technical culinary skills at Raaka Chocolate, leading the gourmet chocolate purveyor in Brooklyn as their Production Manager. Prior to that, he worked with a host of high-profile chefs in New York City, and has been working in the food industry for over 10 years.
“The past few years with Azuca have been incredible and I wouldn’t trade it for anything. Our team is so inspiring. Working in cannabis is never boring, and there is still so much to be accomplished. Being able to work with industry leaders in cannabis has been incredible, and I’m so excited to see what the future holds. Fingers crossed for federal legalization so we can have some standardization from state to state,” said Widmaier.
Azuca’s TiME INFUSION™ process makes cannabinoid molecules water friendly, and enables faster uptake, beginning immediately in the mouth and avoiding the liver where cannabinoids are degraded and absorption is slowed. Traditional edible products on the market take up to 90 minutes to take effect, while Azuca’s take effect within 15 minutes. Azuca’s product line consists of a variety of chef-quality, innovative ingredients like simple syrups and sugars which can be used to create edibles that both taste good and act quickly.
To view more about Azuca, and access its recently published white paper on how Azuca TiME INFUSION™ technology is helping reduce waste in edibles manufacturing, visit here.
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Azuca is a privately held, investor-backed company that serves the global cannabis industry with best-in-class, fast-onset edible formulations. Azuca’s products are chef-created and powered by its patent-pending TiME INFUSION™ process which encapsulates cannabinoid molecules, making them easy to metabolize and more “water friendly,” for a predictable and controllable experience every time. Azuca’s hemp-derived CBD products are sold online at azuca.co/shop. Azuca TiME INFUSION™ is also available in the Wana Quick gummies line. Azuca’s Branded and co-branded THC products are available in select dispensaries across the US and Canada. Follow Azuca on Instagram, Facebook, Twitter and LinkedIn.