The ‘Americans and Cannabis Consumption Survey’ was conducted online and had 1089 participants; the results were weighted to reflect gender and age distribution across the 18-60 year old demographic. Over half of the respondents were cannabis consumers.
Edibles surfaced as the preferred consumption method in the survey with “over half, 52%, of cannabis consumers sharing they prefer gummies to smoking (39%) or vaping (22%). Meanwhile, 53% said they have increased their edible intake over the pandemic but wish the effects of edibles could be felt sooner. Notably, 62% of consumers prefer edibles with little cannabis taste. The poll found 17% of the consumption cohort prefer beverages and only 13% reach for topicals as their cannabinoid intake preference.
70% of participants said they knew the difference between THC and CBD. 45% said they knew what micro-dosing was and how to do it. Additionally, 58% think cannabis is the future of pain management. The study also found that 64% of cannabis consumers use cannabis for relaxation, 40% for pain management, 43% for sleep aid, 37% for health and wellness, and 39% for recreation.
“The ‘Americans and Cannabis Consumption Survey’ confirmed what our team at Azuca has believed for years: edibles are the future of the cannabis industry,” said Kim Sanchez Rael, President & CEO of Azuca.
“The survey also reveals there is still a need to educate Americans about cannabis. While consumer demand is growing exponentially, now is the time to bring sophisticated and approachable products to market that people can trust.” — Kim Sanchez Rael via press release
The survey found that over half of Americans have not consumed cannabis. Out of those who have, 28% are daily consumers. The press release suggests nearly a third of cannabis consumers believe it is acceptable to consume cannabis at work. Finally, the poll found a majority of consumers, 60%, would purchase more expensive cannabis from a dispensary over cheaper illicit market cannabis.