Charles Villanueva Promoted to Vice President of Commercialization at Pioneering Cannabis Company Azuca NEW MEXICO…
Azuca Partners with Everest Apothecary to Bring Fast-Acting Products to New Mexico Medical Market
Adult-Use Passage Looks Imminent
NEW YORK (March 23, 2021)—Azuca, the leading all-natural fast-acting cannabis edibles brand, announced its partnership with Everest Apothecary to bring chef-quality infused products to medical marijuana patients in the Land of Enchantment. The brand’s product suite fills the cannabis industry’s demand for a fast-onset edible that offers a more controllable experience—and great taste. The partnership will allow Everest to market and distribute Azuca products and utilize the brand’s patent-pending TiME INFUSION™ formulations.
“Everest is the perfect partner to help us expand our national retail footprint and serve the needs of those seeking fast-acting products,” said Kim Sanchez Rael, President and CEO, Azuca. “With our patent-pending TiME INFUSION™ technology, we have the ability to transform the New Mexico market by delivering innovative edible products that consumers can count on as consistent and trustworthy.”
“We are excited to bring Azuca’s TiME INFUSION™ and great-tasting products to New Mexico. We are seeing exponential demand for infused products in all of our dispensaries and are certain that Azuca’s fast-acting technology, paired with our high-quality, recognizable brand throughout the state, will make for an unbeatable market force—and provide medical marijuana patients with a premium product,” said Trishelle Kirk, Chief Operating Officer, Everest Apothecary.
Azuca’s TiME INFUSION™ process makes cannabinoid molecules water friendly, and enables faster uptake, beginning immediately in the mouth and avoiding the liver where cannabinoids are degraded and absorption is slowed. Traditional edible products on the market take up to 90 minutes to take effect, however Azuca’s are made to take effect within 15 minutes. Azuca’s product line consists of a variety of chef-quality, innovative ingredients like syrups and sugars which can be used to create edibles that both taste good and act quickly. Azuca’s infused syrups – a simple syrup, as well as two fruit-based syrups in Lime and Pomegranate – will hit New Mexico shelves in spring this year.
Everest Apothecary cultivates and manufactures world-class products out of its North Valley facility. New Mexico’s medical cannabis program was signed into law in 2007. The medical market is continuously growing and improving year after year. According to data from Arcview Market Research and BDS Analytics, the state generated $106 million in medical spending in 2018, and is projected to grow to $141 million by 2024. Though adult-use was not passed during the recent state session, New Mexico Governor Michelle Lujan Grisham said she plans to call lawmakers back to the Capitol for a special session on recreational marijuana legalization in about two weeks.
# # #
Azuca is a privately held, investor-backed company that serves the global cannabis industry with best-in-class, fast-onset edible formulations. Azuca’s products are chef-created and powered by its patent-pending TiME INFUSION™ process which encapsulates cannabinoid molecules, making them easy to metabolize and more “water friendly,” for a predictable and controllable experience every time. Azuca’s hemp-derived CBD products are sold online at azuca.co/shop. Azuca TiME INFUSION™ is also available in the Wana Quick gummies line. Azuca’s Branded and co-branded THC products are available in select dispensaries across the US and Canada. Follow Azuca on Instagram, Facebook, Twitter and LinkedIn.