2025 Cultivated Thirty Thirties powered by White Ash Group

Cultivated Thirty Thirties 2025 powered by the White Ash Group celebrates the rising leaders shaping the future of the cannabis industry.

From October 1 to October 24, we accepted nominations from across the sector — spotlighting innovators, entrepreneurs, advocates, and change-makers under the age of 40.

A panel of industry experts and Cultivated editors carefully reviewed submissions against clear criteria, including industry impact, leadership and influence, community contribution, and future potential.

The final list of thirty are below and are being recognized for not only making their mark today but also driving the cannabis industry forward into tomorrow. The list includes leaders and innovators up and down the cannabis supply chain in markets throughout North America and the world.

Congratulations to this year’s Cultivated Thirty Thirties powered by White Ash Group.

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Charlie Villanueva
Senior Vice President of Commercialization, Azuca

Charlie Villanueva is one of the most forward-looking commercialization leaders in cannabis today. As Senior Vice President of Commercialization at Azuca, Charlie has led the development and scaling of the TiME INFUSION® platform across edibles, beverages, and solventless products — bringing precision science to consumer-ready innovation. A member of Azuca’s executive team recognized on the Inc. 5000 list of fastest-growing private companies in America for two consecutive years, Charlie has been instrumental in building the operational and scientific foundations behind that growth. He combines rigorous technical oversight with a talent for cross-functional leadership, translating complex chemistry into practical manufacturing solutions that deliver reliable, fast-acting effects. His work exemplifies the next generation of cannabis science: cleaner, smarter, and infinitely scalable.

Connect with Charlie on LinkedIn 

Learn more about Charlie and Azuca.

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Read the full list here: https://www.cultivated.news/p/2025-cultivated-thirty-thirties-powered-by-white-ash-group